Lush, leading international ethical cosmetics brand, famed for its environmentally conscious products, is partnering with Azraq, an NGO based in the UAE, with the mission to defend, conserve, and protect the ocean waters.
Over 300 million tonnes of plastic is produced globally each year and half of this goes to single use items whereby 96% will be ingested by sea turtles, coral reefs, and sea birds. These alarming figures only highlight the seriousness of plastics polluting our oceans. Quick actions to reduce our impact include the ban of single use plastic bags and the removal of microbeads from personal care products and laundry products.
Natalie Banks, Azraq Manager says: “Collectively our team have been studying the local and global marine life for over 10 years and we can not stress the urgency of reducing plastic use. Without significant action now, there may be more plastic than fish in the ocean by 2050.”
We can all play a part in reducing the effect with the #NoExcuseForSingleUse campaign highlighting the damaging effects of plastic bags, single use cutlery, takeaway coffee cups, cigarette butts, drinking straws, and more.
Lush’s commitment to sourcing environmentally friendly products has been a key mission since its early years. The company is always striving to come up with innovative solutions to protect the environment, animals, and fight for human rights. Two ways of doing so has been Lush’s inventions of naked (or without packaging) alternatives to liquid products and ceasing to use natural mica or PET glitter in products.
“By introducing more naked products across our ranges, Lush aims to reduce unnecessary waste that ends up in our marine ecosystem,” said Anita Baker, Lush MENA Director. “Also, as of January 2018, Lush has committed to using only safe synthetic mica as an alternative to plastic glitters in all products, so micro plastics do not end up in oceans and water supplies.”
“Lush always aim to shed light on issues that will make a difference in the environment and marine life,” Baker continued. “Working with like-minded NGOs like Azraq will encourage customers to eliminate single use plastic in their everyday lives that are washed up in our oceans.”
Since establishing over 20 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush places emphasis on fresh ingredients like organic fruits and vegetables.
Lush operates a strict policy against animal testing and supports Fair Trade and Community Trade initiatives. Lush leads the cosmetics industry in combating over-packaging by running public awareness campaigns and developing products that can be sold ‘naked’ to the consumer without any packaging.
Lush operates a strict policy against animal testing and in 2012 launched The Lush Prize (in conjunction with Ethical Consumer) which is a quarter of a million pound annual prize rewarded to politicians, lobbyists, researchers and scientists who are working to end animal testing.
Lush has been awarded the RSPCA Good Business Award for 2006, 2007 and 2009, along with the 2006 PETA Trailblazer Award for Animal Welfare. Co-founders Mark and Mo Constantine were awarded OBEs for services to the beauty industry. In the new years honours list 2010. Lush was the winner of the Best in Business Award at the 2014 Observer Ethical Awards and is regularly voted at the top of magazine customer service surveys.