(MENAFN– Atteline) Dubai, UAE – Azraq, the UAE-based marine conservation organisation, has announced a significant milestone in its mission to protect marine life, welcoming 352 new Ocean Ambassadors during its activation at Coldplay’s Abu Dhabi concert. As part of Coldplay and Global Citizen’s initiative to highlight impactful environmental organisations, Azraq engaged with thousands of fans, inspiring them to take action for ocean conservation.

Azraq’s interactive booth in the fan zone became a focal point of excitement, offering attendees immersive experiences such as face painting, a photo frame activation, and live interactions with Azraq volunteers. These engagements provided fans with valuable insights into the organisation’s key initiatives, including mangrove and coral restoration projects, as well as volunteer-driven beach and desert clean-ups.

The most significant success of the activation was the recruitment of 352 new Ocean Ambassadors, marking a significant expansion of Azraq’s community of dedicated supporters.

“This partnership with Coldplay and Global Citizen has been truly transformative,” said Hala Dahmane, President and Managing Director of Azraq. “Seeing hundreds of individuals step forward to become Ocean Ambassadors reaffirms the power of collaboration in driving meaningful environmental change. We are incredibly grateful for this opportunity and look forward to continuing our efforts in protecting marine ecosystems.”

Further amplifying its impact, Azraq received a special mention on Coldplay’s social media channels, recognising the dedication of its volunteers. The high-energy atmosphere of the fan zone fostered a direct connection between attendees and Azraq’s mission, inspiring many to take an active role in protecting the ocean.